Social Media Marketing: Organic and Paid Social Media
in Marketing
Created by
Hubs Courses
About this course
It is possible to develop an organic audience on all social media platforms by sharing content and using advertising to reach new and larger audiences at a faster pace. However, determining which platform to prioritize can be a daunting task.
By delving into the basics of organic and paid-for social media, this course will provide you with the necessary knowledge to adopt a best practice approach towards utilizing these tools.
Acquire the skills to effectively navigate through the landscapes of organic and paid social media
Through this, you will be able to distinguish between organic and paid-for social media and gain insight into their functioning on various key platforms. Furthermore, you will comprehend how the two impact one another and how they can be utilized in unison. Such understanding will enable you to make informed decisions about how to prioritize your time, efforts, and expenses.
Explore the organic and paid-for components of social media channels
In addition to providing an overview of the basics, this course will also delve into the diverse organic and paid-for features offered by the major social media channels. From TikTok to Twitter, Instagram to YouTube, and even forums and podcasts, you will learn how each platform can be utilized in your overall digital marketing strategy.
Build your social media algorithm expertise
Algorithms are a series of regulations that determine the content that your audience is exposed to on social media platforms. This course will provide you with highly sought-after knowledge about the mechanics of these algorithms and their influence on the visibility and reach of your content.
You’ll discover how to create both organic and paid-for content that works with algorithms, aligns with your objectives, and reaches your audience.
What topics will you cover?
•Understanding the differences between organic and paid social media
•The benefits and limitations of organic social media
•The benefits and limitations of paid social media
•Organic and paid social media working together
•The key organic vs. paid features of the most popular social channels
What will you achieve?
By the end of the course, you‘ll be able to...
✓Identify when to use organic vs. paid social media
✓Demonstrate how paid and organic social media can work together
✓Apply best practice to using each social media channel with both an organic and paid approach
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