About this course
On this course, you’ll have the opportunity to explore what digital marketing is and learn the key platforms and types of digital marketing that you can implement in your organization today.
You’ll explore how to build a digital presence on these platforms and investigate how digital technology is impacting and reshaping marketing and business operations.
You’ll be asked to consider arguably one of the largest changes – the transition from in-person to e-customers – in detail.
Led by top digital marketing practitioners, you’ll explore the differences between e-consumer behavior and traditional marketing consumer behavior, as well as how to build online customer relationships.
What topics will you cover?
• Defining digital marketing, its key digital channels and various presences
• Understanding digital marketing environment from macro and micro perspectives
• The online consumers: the impact of digital technology on consumer behavior
• The value and challenges of digital marketing for business development
What will you achieve?
