About this course
When copywriting combines with content marketing, you can create an effective, meaningful relationship with your customers. This connection can lead to more sales as you develop the content that encourages your customers to act.
On this three-week course, you’ll discover the purpose in copywriting for content marketing and how to use carefully crafted words to engage with a target audience.
You’ll explore crucial writing techniques and gain essential skills to produce key messages, build your brand, and increase sales.
Learn how to plan and write effective blog copy
Blog writing is a vital part of content marketing. It creates a space for meaningful content to connect with your customers.
On the course, you’ll learn how to plan, write, and manage blog copy. You’ll discover tips for idea generation and techniques for writing headlines, introductions, and supporting points.
On the course, you’ll learn the strategies for working with senior leaders and discover key tips for ghostwriting on their behalf.
What topics will you cover?
• Explore the purpose in copywriting for content marketing
• Create key messages and content pillars
• Produce content using the Hero, Hub and Hygiene model
• Develop, manage and write blog posts
• Assess the role of copywriters as ghostwriters
• Explore how to create thought leadership content
What will you achieve?
By the end of the course, you‘ll be able to...
✓ Explain the purpose in copywriting for content marketing
✓ Create key messages and content pillars
✓ Produce content using the Hero, Hub and Hygiene model
✓ Develop, manage and write blog posts
✓ Assess the role of copywriters as ghostwriters
✓ Explore how to create thought leadership content
